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Beauty Industry

Wet n’ Wild’s Double ‘Best of Beauty’ Win

Allure's Best of Beauty Award was presented to these Wet n' Wild products.

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By: Jamie Matusow

Editor-in-Chief

Wet n’ Wild has won two Allure Best of Beauty awards – for MegaLast Lip Color in Cherry Picking, in the BEST BRIGHTLIPSTICK category; and the ColorIcon Eyeshadow Trio in Don’t Steal My Thunder (shown), for BESTCHEAPTHRILL.

Wet n’ Wild MegaLast Lip Color is a longwearing, semi-matte creme lipstick, formulated to not cake, feather, or bleed. It still delivers major hydration with Coenzyme Q10 and Vitamins A and E.

The brand’s ColorIcon Eyeshadow Trio includes coordinated shades for the eyelid, crease and browbone.

Brian Talbot, vice president of marketing, Markwins, commented, “We couldn’t be more thrilled…we developed these products with our consumer in mind: the fashion-savvy, fun woman who likes to experiment with makeup, but still loves her trusted essentials at an affordable price. We’re excited to see how this honor will play out in reaching new fans of the brand while bolstering the loyalty of our current fan base.”

Here’s more about Allure’s Best of Beauty Awards, and this year’s winners…

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